MK3040 Electronic Commerce: Creting a Web Presence

MK3040 - Electronic Commerce

Creating a Successful Web Presence

Coca-Cola
Major beverage company Web site.

Pepsi
Major beverage company Web site.

Toyota
Major auto manufacturer Web site.

Quaker Oats
Major food products manufacturer.

ACLU
Non-profit organization's Web site utilizing information dissemination, fund-raising, and a two-way contact channel.

Amnesty International
Utilizing an international community approach to its Web site.

United Nations
Utilizing an international community approach to its Web site.

MoMa
One of the first museums in the world to use the Web to help introduce interested visitors to its collections, creating congruence with its present image.

Failure of Corporate Websites
Article by Dr. Jakob Nielsen, noted Website usability researcher.

IBM Home Page Reader
Spoken Internet browsing software for the blind or visually impaired.

W3C Web Accessibility Initiative
Links to information about making more accessible Web pages for the disabled.

Alice's Antiques of SoHo
Online store specializing in antique European and American iron beds.

Intel
One of the worlds's largest manufacturers of computer processor chips.

VitaminShoppe.com
Major vitamin and health food Web site.

T. Rowe Price
Web site design based on function rather than visual appeal.

Eastman Kodak
Web site redesign in response to user feedback.

Maytag
Redesign of their Web site based on user needs and feedback.

Webby Awards
Awards given to some of the best Web sites on the Web today.

Spinfrenzy.com Mud Brick Awards
Awards to what the Spinfrenzy judges see as the worst in Web site design.

Waterford Crystal
Major Crystal manufacturer.

Cluetrain Manifesto
Web site with the main point that large firms must acknowledge and use the Web's capability for meaningful two-way communications.

CDnow
Online seller of music CDs.

Reel.com
Online seller of movies.

yesmail.com
Permission marketing e-mail services.

Procter & Gamble
Major manufacturer of food, beverages, healthcare products, laundry and cleaning supplies, and paper goods.

B & D Gourmet Coffee
Coffee company offering affiliate programs.

eToys
Toy company offering affiliate programs.

Proflowers.com
Flower ordering service offering affiliate programs.

Della Weddings
Wedding registry that connects to many local and national department and gift stores.

Art.com
Poster art and framing company.

Cars.com
Themed-portal site displaying ads for new and used cars, financing, leasing, and other car-related products and services.

Network Solutions
Domain name registry and related services.
BetterWhois.com
Domain search and registry covering the shared domain registry.

Case Problems

Case Problem 1: Smash Hits Recording Studio: Unique Recording Studios; DogHouse Recording & Production

Case Problem 2: Charitable Organizations: American Red Cross; California Voter Foundation; Union of Concerned Scientists

Case Problem 3: Sears.com: Sears.com

Case Problem 4: Technology-Enabled Customer Relationship Management at Crutchfield: Crutchfield

Last Modified: January 10, 2009 ...

MK3040 - Electronic Commerce
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Creating a Successful Web Presence Coca-Cola Major beverage company Web site. Pepsi Major beverage company Web site. Toyota Major auto manufacturer Web site. Quaker Oats Major food products manufacturer. ACLU Non-profit organization's Web site utilizing information dissemination, fund-raising, and a two-way contact channel. Amnesty International Utilizing an international community approach to its Web site. United Nations Utilizing an international community approach to its Web site. MoMa One of the first museums in the world to use the Web to help introduce interested visitors to its collections, creating congruence with its present image. Failure of Corporate Websites Article by Dr. Jakob Nielsen, noted Website usability researcher. IBM Home Page Reader Spoken Internet browsing software for the blind or visually impaired. W3C Web Accessibility Initiative Links to information about making more accessible Web pages for the disabled. Alice's Antiques of SoHo Online store specializing in antique European and American iron beds. Intel One of the worlds's largest manufacturers of computer processor chips. VitaminShoppe.com Major vitamin and health food Web site. T. Rowe Price Web site design based on function rather than visual appeal. Eastman Kodak Web site redesign in response to user feedback. Maytag Redesign of their Web site based on user needs and feedback. Webby Awards Awards given to some of the best Web sites on the Web today. Spinfrenzy.com Mud Brick Awards Awards to what the Spinfrenzy judges see as the worst in Web site design. Waterford Crystal Major Crystal manufacturer. Cluetrain Manifesto Web site with the main point that large firms must acknowledge and use the Web's capability for meaningful two-way communications. CDnow Online seller of music CDs. Reel.com Online seller of movies. yesmail.com Permission marketing e-mail services. Procter & Gamble Major manufacturer of food, beverages, healthcare products, laundry and cleaning supplies, and paper goods. B & D Gourmet Coffee Coffee company offering affiliate programs. eToys Toy company offering affiliate programs. Proflowers.com Flower ordering service offering affiliate programs. Della Weddings Wedding registry that connects to many local and national department and gift stores. Art.com Poster art and framing company. Cars.com Themed-portal site displaying ads for new and used cars, financing, leasing, and other car-related products and services. Network Solutions Domain name registry and related services. BetterWhois.com Domain search and registry covering the shared domain registry. Case Problems Case Problem 1: Smash Hits Recording Studio Unique Recording Studios DogHouse Recording & Production Case Problem 2: Charitable Organizations American Red Cross California Voter Foundation Union of Concerned Scientists Case Problem 3: Sears.com Sears.com Case Problem 4: Technology-Enabled Customer Relationship Management at Crutchfield Crutchfield Last Modified: January 10, 2009 ...