E-Commerce Mid Term

Name: No name, no results!

1) Which of the following business pressures does not drive EC?
a) Global economy
b) Strong competition
c) Increase power for consumers
d) Rapid decline in cost versus performance ratio
e) All of the above

2) An intranet is:
a) A network connecting international companies
b) A client/server internal network
c) A corporate network based on Internet technology
d) A network connecting several business partners
e) None of the above

3) Electronic commerce is a process of:
a) Buying, selling, or exchanging products and services via computer networks including the Internet
b) Organizing a market for electronic devices to enhance marketing
c) Using electronic devices
d) Sales force automation
e) All of the above

4) Electronic storefront refers to:
a) The entrance to an e-mall
b) The home page of a single seller
c) The home page of multiples sellers
d) The page where ordering is done
e) All of the above

5) Many online department stores call their Web sites:
a) A storefront
b) An e-store
c) An e-mall
d) Mystore online
e) None of the above

6) An extranet is:
a) Any network external to a corporation
b) A virtual network
c) An additional network outside the LAN
d) A network that links the intranets of business partners
e) A network that links the Internets of business partners

7) Which of the following is not a technical limitation of EC?
a) Lack of sufficient security, reliability, and legal protocols and agreements
b) Integration with existing systems
c) Insufficient communication bandwidth
d) Need for special servers and software
e) The SSL does not provide for credit card encryption

8) Which of the following is not a type of EC?
a) B2B
b) B2C
c) C2C
d) D2B
e) Intrabusiness

9) Which of the following is not a non-technical limitation of EC?
a) Concerns about security and privacy
b) Lack of trust in the sellers (buyers) and the system
c) Insufficient legal mechanisms
d) Lack of hosting services
e) Resistance to change

10) The following methods improve direct marketing except:
a) One-to-one advertisement
b) Customer service
c) New selling channels
d) Interactive relationships
e) Supply chain management

11) Which of the following is not a major component of organizational change?
a) Organization structure
b) Individuals in the organization
c) Organization strategy
d) IT
e) TQM

12) In direct marketing:
a) Customers are contacted without intermediaries
b) Shipments are made directly from the seller to the customer
c) Sales are made in malls only
d) Electronic distributors must be used
e) None of the above

13) Which of the following is not Internet customer service?
a) Shopping financing
b) Product configuration
c) Computer telephony in a call center
d) Customer education
e) All are customer service activities

14) Which of the following is not an Internet-based market research approach:
a) Online questionnaire
b) Posing questions on bulletin boards and chat rooms
c) Analyzing customer movements on the Internet (cookies)
d) Internet telephony analysis
e) All are approaches

15) E-mail lists are:
a) Major income sources to those who create them
b) Done illegally
c) The basis for pull technology
d) All of the above
e) None of the above

16) Which of the following is not a step in B2C cyber shopping?
a) Conducting comparisons
b) Using a shopping cart
c) Paying for the goods
d) Arranging for warranties and shipment
e) All are steps

17) Disintermediation refers to:
a) Elimination of traditional intermediaries (one or several layers)
b) Replacing traditional intermediaries with new types of intermediaries
c) Elimination of retailers
d) Replacing traditional multi-layer brokerships with a single broker
e) All of the above

18) Reintermediation refers to:
a) Changing or transforming the role of the traditional intermediation
b) Automating the role of the intermediaries
c) Providing customers with more choices
d) All the above
e) None of the above

19) Buy.com and others offer products at or below their cost. Such intermediaries are:
a) Heading for bankruptcy-100 percent
b) Will not be able to sell ("It is too good to be true, there is a catch there, I am not buying.")
c) Possibly making large profits from advertisers
d) Out of their minds
e) Could be successful only with some products

20) The trend in Internet usage is:
a) For relatively younger people
b) Increasing the female share
c) Fewer hours per week on the Net
d) No change in gender proportion over time
e) All of the above

21) Which is not a major phase in EC purchasing decision process?
a) Need recognition
b) After purchase service
c) Information search
d) Web page design
e) Negotiation

22) Which of the following EC activity does not facilitate a one-to-one relationship?
a) Finding out the individuals' needs
b) Building profiles of individuals
c) Permitting interaction and getting feedback from individuals
d) Answering e-mails within 24 hours
e) Providing prizes and sample products

23) Which of the following is a tool of EC's customer service?
a) Chat room
b) E-mail
c) Personalized Web pages
d) Web-based call centers
e) All of the above are tools

24) A Web-based call center is important because:
a) It is expensive
b) It is secured
c) It enables effective communication regardless of the medium used by the customers
d) It is entertaining
e) All of the above

25) Which of the following is not an objective of market research?
a) Finding relationship among customers, products, and marketing methods
b) Discovering marketing problems and opportunities
c) Paying the participating subjects in order to make them happy
d) Understanding consumer behavior
e) All of the above are objectives

26) The most popular medium of advertisement is:
a) Chat room
b) E-mail
c) Banner
d) URL
e) Newsgroups

27) Push technology refers to:
a) Spamming
b) Using a search engine to bring up the desired information
c) Direct delivery of desired information to users
d) Using intelligent agents to find information
e) None of the above

28) Intelligent agents help interactive smart catalogs by:
a) Allowing personalization in customers' search of products
b) Providing the infrastructure for interactivity
c) Helping in the designing of the colors in the catalogs
d) All of the above
e) None of the above

29) Which is not an advantage of electronic catalogs?
a) They can be easily customized
b) They may include rich multimedia, even video clips
c) They can be searched and compared easily
d) They require customers to have browsing skills
e) They can be integrated with ordering, payment and inventory management

30) Which of the following is a benefit of Internet advertisement?
a) Interactivity
b) Enabled customization, one-to-one ads
c) Can be updated quickly
d) Rich multimedia can be used
e) All are benefits

31) Which of the following is a "con" of using banner Ad.'s?
a) The ability to customize them
b) Customers must see them
c) Clicking on them moves customers to a Web site
d) They are inexpensive
e) Rich multimedia can be used with them

32) Free advertisement using URLs is done by:
a) Creating mailing lists
b) Submitting them to a spot leasing agency
c) Combining them with banners
d) Submitting them to search engines
e) None of the above

33) Sending e-mails without the consent of the recipients is called:
a) Spamming
b) Flaming
c) Meta tagging
d) Cookie
e) None of the above

34) Companies sponsor chat rooms because:
a) They support their customers
b) They can advertise and sell advertisement space
c) It is a cost-effective advertisement tool
d) All of the above
e) None of the above

35) Which method is not effective in attracting visitors to sites?
a) Making the top of search engine lists
b) Special promotions
c) Paying people to view ads
d) Asking people to come to the site
e) None of the above