Assignment: EACH week's COMPLETE assignment MUST be saved as one file in this format: Week#_mlj.doc - where # = the week the assignment is due and where mlj should be changed to YOUR initials! This then needs to be submitted into to TurnItIn.com:
Class ID - 3179784 "Electronic Commerce - Spring 2010 " - password: spring

Overview and Introduction to course.

Work Teams
   Business Name
   Mission statement
   Logo

CHAPTER 1 Case Study Questions -P2P Networks Rock, Music Industry Rolls.

1.  How can P2P file-sharing networks make money if they do not sell music?

2. Into which category or categories of e-commerce do P2P file-sharing networks fall?

3. What social issues are raised by P2P file-sharing protocols and programs such as BitTorrent? Is the record industry justified in attempting to shut them down? Why or why not?

4. Will the Supreme Court’s decision inhibit the development of P2P technology or the Internet itself, as proponents of P2P services have claimed?

5. Why do people older than 21 tend to use legitimate downloading sites whereas younger people tend to use illegal sites?

6. What difference would it make if the existing music labels disappeared for lack of revenue? What legitimate function do the music labels perform in the creation and distribution of original music?

• Team Project
  • Marketing Manager
  • Chief Information Officer
  • Chief Research and Strategy Officer
• PowerPoint Presentation Guidelines
• KEY TERMS

• Introducing the Class WIKI
• http://jwu-ecommerce.wikispaces.com/
• Sign up for a Twitter Account

CHAPTER 2 - Project 1 & Project 2 p115

• 1. Select an e-commerce company. Visit its Web site and describe its business model based on the information you find there. Identify its customer value proposition, its revenue model, the marketspace it operates in, who its main competitors are, any comparative advantages you believe the company possesses and what its market strategy appears to be. Also try to locate information about the company’s management team and organizational structure. (Check for a page labeled “the Company,” “About Us,” or something similar).
• 2. Examine the experience of shopping on the Web versus shopping in a traditional manner. Imagine that you have decided to purchase a digital camera (or any other item of your choosing). First shop for the camera in a traditional manner. Describe how you would do so (for example, how you would gather the necessary information you would need to choose a particular item, what stores you would visit, how long it would take, prices, etc.) Next, shop for the item on the Web. Compare and contrast your experiences. What were the advantages and disadvantages of each? Which did you prefer and why?

CHAPTER 3 - Describe Internet II and explain the advantages of this infrastructure.

E-COMMERCE TEAM PROJECT - part 1 -
Meet with group and decide what E-commerce company you would like to start. Determine you research agenda and individual assignments. From Chapter 2 - determine the online Marketing model based on technology requirements, customer interaction, and marketing strategies. Put this assignment on your Wiki with group names.

• Create an eBay account
• Create a PayPal account

CHAPTER 4 - Project 2 p-255

• 2. Visit several e-commerce sites, not including those mentioned in this chapter, and evaluate the effectiveness of the sites according to the eight criteria/functionalities listed in Table 4.10 "The Eight Most Important Factors in Successful E-commerce Site Design". Choose one site you feel does an excellent job on all the aspects of an effective site and create a presentation including screen shots to support your choice.

CHAPTER 5 Case Study Questions - PayPal has Company P.328

1. What is the value proposition that Paypal offers consumers? How about merchants?

2. What are some of the risks of using PayPal when compared to credit cards and debit cards?

3. What strategies would you recommend that PayPal pursue in order to maintain its growth over the next five years?

4. Why are cell phone networks a threat to PayPal’s future growth?

E-COMMERCE TEAM PROJECT - part 2 -
From Chapter 4 - describe how you would go about registering and creating an E-Commerce Web site, discuss pros and cons of hosting yourself or outsourcing. Put this assignment on your Wiki with group names.

CHAPTER 6 - Project 4 - p-417

4. Visit Eluxury.com and create an Internet marketing plan for it that includes each of the following (this will part of your E-commerce Team Project Part 3 - you can use YOUR OWN site):

• One-to-one marketing
• Affiliate marketing
• Viral marketing
• Blog marketing
• Social network marketing

CHAPTER 7 - Project 2 - p-480

2. Surf the Web for at least 15 minutes. Visit at least two different sites. Make a list describing in detail all the different marketing communication tools you see being used. Which do you believe is most effective and why?

Review for Exam MID-TERM Exam on Wednesday, October 16 - taken from Chapter 1-7 *** LET'S talk about (negotiate) what works best for YOU for a mid-term! ***

E-COMMERCE TEAM PROJECT - part 3 -
Create a draft outline for your Teams Online Strategy including the description of market, customer value proposition and competitive advantages as well as the Market Opportunity for your company and who you think your Competition is. From Chapter 5 & 6 – discuss the pros and cons of various payment systems and determine which ones will be used in your business and why you have chosen these? Chapter 7 & 8 – by showing your understanding of how consumers behave online, describe the basic marketing concepts you may need to use, describe the main technologies that support online marketing. Think of your site in terms of Market Research, one-to-one marketing, viral marketing, and affiliate marketing. What e-commerce marketing and branding strategies will you use and how will you conduct your online market research?Put this assignment on your Wiki with group names.

CHAPTER 8 Case Study Questions - Print the Library [Online:] p. 547

1. Who is harmed by Google’s Print Library program? Make a list of harmed groups, and for each group, try to devise a solution that would eliminate or lessen the harm.

2. If you were a librarian, would you support Google’s Print Library program (ASK our librarians what they think!!!)? Why or why not?

3. Do you believe Google’s claim that scanning entire books fits within the concept of “fair use?” Why or why not?

4. What are some of the important differences between Google’s Print Library program and the Open Content Alliance program?

5. Why is Google pursuing the Print Library program? What’s in it for Google? Make a list of benefits to Google.

CHAPTER 9 - Project 3 - p-638

3. Conduct a thorough analysis—strategic and financial—of one of the following companies or another of your own choosing (I would SUGGEST that you EACH choose one of your COMPETITIORS and use that for your project): Bluefly Inc., Drugstore.com., or 1-800-Flowers.com. Think abouth is and ADD this to your Ecommerce team project.

CHAPTER 10 - Presentation Business, Society or Technology (other TBA)

CHAPTER 11 - Presentation Business, Society or Technology (other TBA)

CHAPTER 12 - Presentation Business, Society or Technology (other TBA)

TERM GROUP PROJECT DUE - By 11:59 pm Monday, Nov 9!!! LATE PAPERS will lose points! - Term Project TOTAL- Putting it all together. NOW you have the basis for a great Ecommerce Marketing plan. Review all your notes, expand on your previous notes and complete your written plan as well as create a dynamic marketing plan ready to sell us on your ideas! Have your Group leader send this information in to TurnItIn.com with your group’s specific date lines for project .

List FIVE of the most important things you learned from the Guest Lecturer - Derek Parsons

PRESENTATION WEEK

Group presentations. Suggest professional dress and use of appropriate visual aids. Approximately 10+ minute time limits be prepared to ASK questions of other presenters!

Review for Final AND

FINAL Exam - taken from the questions you have already taken from Chapter 7-14 Quizzes !

THIS MAY CHANGE!!!

Select an E-commerce Web site and carry out a through evaluation of this site based on criteria the group project guidelines and How you will be evaluated here!

• 40% Assignments
• 20% Mid-Term
• 20% Final
• 20% Term Project ................................................. ...............subject to change