Suggested Readings:                                          

• The Long Tail: Why The Future of Business Is Selling Less of More, Anderson. Hyperion, 2006.              

• Digital Marketing Strategy, Urban. Prentice Hall, 2004.

• Social Networks and Marketing (Marketing Science Institute (MSI) Relevant Knowledge Series), 

  Van del Bulte and Wuyts. MSI, 2007.

• Marketing of High Tech Products and Innovations, 2nd Edition, Mohr, Sengupta and Slater. 

  Prentice Hall, 2004.           

• Electronic Commerce 2008, Fourth Edition. Turban, King, McKay et al. Pearson-Prentice Hall, 2008.

• Interactive Marketing, New Channel, New Challenge (Excerpted from Marketer's Toolkit: 

  The 10 Strategies You Need to Succeed, Harvard Business Review. HBR, 2006.

• Internet Marketing: Strategy, Implementation and Practice, 3rd Edition, Chaffey, 

  Ellis-Chadwick, Johnston and Mayer. Pearson, 2006.

• Internet Marketing, Cox and Koezler. Pearson Education, 2004.

• Steal This Computer 4.0, Wang. No Starch Press, 2006.

• Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversion. Ash. 

  John Wiley & Sons, 2008.

• Internet Marketing & e-Commerce, 2nd Edition, Hanson and Kalyanam. Thomson/South-Western, 

  2007.