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This
course utilizes a variety of learning techniques and supplementary
materials oriented towards explaining the importance of e-Commerce to the marketing manager. Most of the lectures and
presentations, text materials, case discussions, field assignments,
current issues, and
computer labs are interactive in nature and require utilization of the Internet and
access to the University public folder system.
Students must be able to access their University email address. For
assistance contact the University help desk either by phone or online.
Students should have access to the Internet when reading the textbook
and supplemental materials. Students will be graded on class
participation, attendance, three class computer labs, three written case
analyses, current issue report, three field
assignments, three exams, and group final written project,
presentation and self evaluation.
Classroom
Policies, Procedures, and Attendance:
Students
are expected to be prepared for class and participate in discussions and
in all class assignments.
Late assignments must be turned in within one week of due
date and will be reduced by 20 percent. Academic dishonesty will not be
tolerated and is outlined in the student handbook. Be present
and be marketable!
- Food
and beverages are not to be consumed in the classroom or labs.
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Students should exhibit courtesy, dignity, and professional behavior at all
times.
- Attendance
policy – An attendance policy
had been designed to help students develop a business-like attitude towards
their studies during their university experience.
It is always best to
inform your instructor of expected absences by email or phone. General
attendance policies are outlined in the student handbook. Each
student is allowed one, double period absence per 4.5 credit course
that meets the equivalent of four class periods per week. Late
entry can influence final grades.
- All
communication devices should be turned off during class
time.
A public folder has been set up with course
materials and to enhance the classroom curriculum. Most of the Power Point
presentations, written field assignments, and class labs will be
provided in the public folder and integrated into the course outline.
Class Computer Labs:
Each student will conduct three in class
computer labs as offered throughout the course. The labs may be in
individual, partner or group format and turned in for credit at the end
of the lab period or the next class session depending on the nature of the
assignment. The in class computer labs are offered once during the
course and usually cannot be made up as they are experiential in nature and require
a "hands on" approach including discussion in a classroom setting.
Written
Case Analyses:
Each student will analyze and prepare three cases as noted in the class
outline. Answer the
questions at the end of the case studies along with providing update
articles and summaries as defined in the course outline on the web site
syllabus.
Each written case study should be two, full-typed pages. The
written case analyses are due at the time they are covered in class. Students must be prepared to
discuss each case.
Current Issue Report:
Each student will
select a partner and prepare one written report consisting of a two page
analysis of a current news story or issue regarding e-Commerce. The
article should accompany the written analysis. Focus can be on the
impact of e-Commerce practices on end user customers, on business
partner relationships, trade intermediaries, suppliers, vendors or
industry trends. Think of this as a way to teach us all about the impact
that e-Commerce has directly or indirectly on society.
Student teams will be
assigned current issue topics which are due when discussed in the
course. Student teams will give a five minute presentation on their
selected topic. Make sure to select a partner, sign up for a topic and
see the current issue report handout for details. Both parties must
present to receive full credit. Presentation dates cannot be rescheduled
or made up if missed.
Field Assignments:
The three field assignments are to be written and submitted in two, full-typed
pages. Field assignments are handed out in class and may be extended to
require original online research in the form of business model
identification, customer behavior trends, search engine optimization,
and web site evaluations. Field assignments are due at the time they are
covered in class. Students must be prepared to discuss their findings.
Group Written Project/Presentation:
Student groups will
be responsible for developing a 25 page written project with
presentation due in week ten of the course. Each group will develop an
e-Commerce business model for an assigned online start-up company as
part of an integrated e-Commerce marketing plan.
Class members will be
divided into large teams of 4-6 students as the project requires
substantial amounts of original research and group participation. See
Class Projects MRKT3040 syllabus link and written project,
presentation and self evaluation description handout and evaluation
sheet for details.
Course
Exams:
There will be three objective
exams (30% of total grade) at the end of each section as noted in the
course outline. Brief reviews will be given before scheduled
testing periods. Exams may consist
of a combination of true/false, multiple-choice, matching and short essay questions with
a Scantron answer sheet or Blue Book. Please bring a #2 pencil to class on exam days. Make
up exams are difficult and require extensive writing.
Grading Criteria:
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