Course Outline:

Week 1 Chapter 1. "The Revolution Is Just Beginning"

Introduction to Course Requirements

Week 2 Chapter 1. (Continued)

In Class Computer Lab One

Chapter 2. "e-Commerce Business Models & Concepts"

Case: Priceline and the Search for a Business Model that Works, p 108

Week 3 Chapter 4. "Building an e-Commerce Web Site"

Field Assignment A Due

Project Description

Week 4 Chapter 6. "e-Commerce Marketing Concepts"

Exam I (Chapters 1, 2 and 4)

In Class Computer Lab Two

Week 5 Chapter 7. "e-Commerce Marketing Communications"

Field Assignment B - Google AdWords Start

Week 6 Chapter 10. "Online Content and Media"

Field Assignment B - Google Adwords Due

Case: Google and YouTube Together: The Next Advertising Platform, p 683

Week 7 Chapter 11. "Social Networks, Auctions, and Portals"

In Class Computer Lab Three

Exam II (Chapters 6, 7 and 10)

Week 8 Chapter 8. "Ethical, Social, and Political Issues in e-Commerce"

Case: Print the Library [Online], p 525

Written Project Draft Due (70% complete)

Week 9 Chapter 9. "Online Retailing and Services"

Field Assignment C Due

Group Project Time

Week 10 Group Presentations and Written Projects Due

Week 11 Group Project Self Evaluations

Exam III (Chapters 11, 8, and 9)